Est. Aotearoa. A dahlia field label

Grown in the field. Sewn with intention.

Heritage Apparel is a small batch, dahlia inspired label from Aotearoa. Every garment is numbered, embroidered, and made to be worn for a decade.

No. 110
Pinkle
No. 116
F**ken Green
The Heritage Story
Dahlia Grown

Every colourway begins in the dahlia field. The palette is dictated by petals, not trends.

Hand Embroidered

Each Heritage crown motif takes over 4,200 stitches. Slow work, made to last.

Numbered Editions

Founders receive a lifetime number engraved into the garment tag. Never reissued.

Signature Colours
Signature Colours
Presale Open Now
Presale Open Now
Heritage No. 1 Collection

Reserve your Heritage piece before the collection ships. Limited quantities, numbered garments, made in Aotearoa.

Team access
Heritage staff and administrators.
Admin Login
TrustBuy — your Heritage Tab
Buy with trust. Pay your way.

No credit checks. No hidden fees. No debt collectors. Just honest people, honest payments. Choose your Heritage order, pay a small deposit, and split the balance across a few weeks. Your order ships once the final payment is received.

✓ No credit checks✓ No interest✓ No late fees✓ Life-happens pause available
Learn how it works