Heritage Apparel
Our Story

A dahlia field label

Heritage
Heritage founders
Grown in Aotearoa
From the flower field to the atelier.

Heritage Apparel began in a dahlia field in New Zealand. What started as a love for flowers grew into a love for craftsmanship. The same slow, seasonal attention we give our flowers, we now give our garments. We do not chase trends. We plant them.

Every piece we release is small-batch, numbered, and finished by hand. Colours are chosen from the field, then translated to yarn. Nothing is ever restocked; when a run is finished, it becomes archive.

Values
Small batches
We produce in editions of hundreds. never thousands.
Slow craftsmanship
Hand embroidery, hand finishing, hand-signed tags.
Community first
Members shape the collection through the Founders Club.